Florida Bar Foundation rebrands, changes name to FFLA

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The Florida Bar Foundation is now known as FFLA.

The Florida Bar Foundation is now known as FFLA. The nonprofit organization, which is the designated administrator of Florida’s Interest of Trust Accounts program, is changing its name and rebranding to increase awareness of its purpose and raise its profile among the general public.

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“Since 1956, the Foundation has been known by lawyers and those in the legal system as the trusted steward of IOTA collections and as a funder committed to increasing access to the civil justice system,” Murray Silverstein, FFLA president, said. “Now, we begin our work to educate those outside of the legal community about our mission, the critical need for legal aid funding, and the valuable economic impact of accessible, free legal counsel.”

FFLA funds a network of more than 35 legal aid organizations that help people of limited means. When issues like eviction, domestic violence protection, identity theft, and healthcare benefits are resolved, lives are stabilized. Each year, approximately two million people benefit either directly or indirectly because FFLA grants enable qualified legal aid programs to employ lawyers and staff that provide free civil legal services to people who cannot afford to hire a lawyer.

“Though our name has changed, our mission, staff, board members and operations remain the same,” Silverstein said. “Funding Florida Legal Aid succinctly describes what we do, making it easier for everyone to understand the role we play.”